defman
defman 11 Feb 2020
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Great Cars: AVANTI

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The stylish and fast 1963 Avanti was the last ditch hope for Studebaker. The automaker was on the verge of bankruptcy. It needed a hot seller to remain in business. Studebaker's president called in famed designer Raymond Loewy and within weeks the automaker had a car. Although the $5000 fiberglass Avanti was just too expensive for most car buyers and it didn't save Studebaker --- the Avanti would live on. Over the next three decades, Avanti lovers would try to keep the dream alive, buying the company and making changes here and there to the timeless design. But in 1991, it was the end of the line for the Avanti. No one rode in on a white horse and no one had dreams of a booming car company. The only surviving Avanti factory is in Youngstown, Ohio. The plant no longer manufacturers cars it's just a parts warehouse. But Avanti enthusiasts still hold onto the dream that someone will always resurrect their beloved car.

EP 306

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